Canadian brand growth & retail expansion

We build brands in Canada. Period.

Ripple is the end-to-end partner behind brands entering and scaling across the Canadian retail market. We own the relationships. We build the strategy. We execute the rollout.

The model

Not a traditional distributor.

We handle the full business development and retail expansion strategy — and execute it through vendor agreements and direct buyer relationships we already hold with Canada's major retailers. We grow the brand, build the retail strategy, and run the rollout on infrastructure that's already in place.

01

Positioning

We define where a brand wins on Canadian shelves — pricing, assortment, and the story buyers actually buy.

02

Buyer introductions

Direct access to the people who control the category, through relationships built over decades — not cold outreach.

03

Retail architecture

The channel plan, listings, and program structure that turn a first order into a sustained national presence.

04

Execution

A buy/sell and hybrid sales-rep model that carries the brand from launch through full operational rollout.

Proven at scale

Numbers, not narrative.

The same team has built category leaders from the ground up and grown them into acquisitions. Here's what that looks like.

Brands we grow today
In market · 3 years <$500K $10M+ Bentgo Grown more than 20× in the Canadian market in three years.
In market · 2 years $0 $1M+ Pure Enrichment Launched from zero presence to seven figures in two years.
Introduced to Canada $3M+ Verilux Brought to the Canadian market and scaled past $3M in revenue.
Built before Ripple
Global sales · acquired by Logitech $3M $75M Jaybird Owned global sales and scaled the brand 25× to acquisition.
Global sales · acquired by P&G $15M $90M Powermat Led global sales from $15M to $90M ahead of acquisition.
Global retail development $1B+ BlackBerry Responsible for building global retail north of a billion dollars.
The retail network

The shelves are already ours.

Long-standing vendor agreements and direct buyer relationships across Canada's mass, specialty, and e-commerce retail — the infrastructure your rollout runs on from day one.

CostcoWalmart CanadaCanadian TireThe Home DepotBest Buy CanadaLoblawsRONAHome HardwareShoppers Drug MartAmazon.caThe BaySobeysStaples CostcoWalmart CanadaCanadian TireThe Home DepotBest Buy CanadaLoblawsRONAHome HardwareShoppers Drug MartAmazon.caThe BaySobeysStaples
London DrugsSport ChekToys"R"UsWinnersHomeSenseThe BrickVisions ElectronicsKentToday's Shopping ChoiceTanguayWell.caFaire London DrugsSport ChekToys"R"UsWinnersHomeSenseThe BrickVisions ElectronicsKentToday's Shopping ChoiceTanguayWell.caFaire

Mass merchant, home improvement, electronics, grocery, pharmacy, specialty, broadcast retail, and e-commerce — covered.

Brands we represent

Partners on the shelf.

A growing portfolio across wellness, lifestyle, and home — each one built through the Ripple model.

BentgoLifestyleLunch and food storage — grown 20× in three years.
Pure EnrichmentWellnessHome wellness devices, zero to seven figures in two years.
VeriluxWellnessLight therapy, introduced to Canada and scaled past $3M.
The team

Decades in the channel.

The people who make it happen — with the relationships and the operational depth to back every commitment.

Kevin Kruse
Kevin KrusePresident25 years in channel development.
Ruben Araujo
Ruben AraujoSenior Director25 years in channel development.
Ryan Reid
Ryan ReidSenior Director25 years in channel development.
Sandy Kruse
Sandy KruseDirector of Business Operations & BrandsBrand sourcing, retail strategy, and buyer development.

Let's see what we can build.

If you're ready to grow your brand in Canada, we should talk. Tell us what you're bringing to market.